Team Members
Rona Boyer
Rona Boyer
ABOUT US
Rona Boyer
Marketing Communications Consultant with major
advertising agency management experience.
Driving her career has been the ability to work with top creative
talent focusing their efforts on strategic parameters designed to
promote specific business objectives.
Work Experience
2001- Present, NY, NY
Independent Marketing & Business Consultant
1998-2001 Stamford, CT
Director of Marketing, Advantage Human Resourcing,
Responsible for marketing communications (newspaper, b2b guides and journals, radio, television, internet
and print collateral materials) targeted for new business development and talent acquisition for the 16 offices
across the Northeast of USA. Advertising and web site she developed won the first and grand prizes for best
marketing communications in the staffing industry for 1999.
1994-98, NY, NY
President of JASMA, Ltd.
A consulting firm for whose clients she developed business plans, multimedia and web based communications.
Many of the firm’s clients were start-up companies for smart card applications,
e-commerce and internet based ventures.
Managed a number of Business Liquidations.
1968-1993 McCann-Erickson Inc.
1991- 93 EVP, Managing Director of McCann-Erickson, Los Angeles,
Managed the agency of 130 employees, $125,000,000 in billings with accounts such as SONY Pictures, Nestle
Hilton Hotels, Lockheed, and The Los Angeles Times.
1988 -91 EVP, Managing Director of McCann-Erickson, Paris, France
The agency grew from $85,000,000 to $130,000,000 and won recognition for creative excellence
and outstanding new business performance.
"Agency of the Year 1990" by French Advertising Industry
"Agency of the Year of McCann-Erickson Worldwide 1990"
1981-87 SVP, Director of Strategic Planning and Account Services, Paris, France
Responsible for client service department (over 40 people), advertising accountability, and represented
France on the European New Business Task Force.
1976 -81 VP, International Co-Ordinator for L’Oreal account.
Paris, France
Managed all advertising worldwide; grew account from $34,000,000 to $120,000,000.
1974 - 76 VP, Creative Director, McCann-Erickson, Milan, Italy
1973 - 75 VP, Creative Director International Accounts,
McCann-Cinevoz, Lisbon, Portugal
1971 - 73 Joint Creative Director, Helsinki, Finland
1968 - 71 TV Producer, McCann-Eirckson, New York
Note: We work Trans-Atlantic and Caribbean and offer a round the clock service.
